The Secrets of Great Enterprise Writing (W401c-13)
APPLICATIONS FOR THIS SEMINAR ARE NO LONGER BEING ACCEPTED
Join Pulitzer Prize winners Jacqui Banaszynski and Tom French, and 2013 Pulitzer Finalists Kelley Benham French and Alexandra Zayas
In the chaos of today’s news and information world, great storytellers stand out like genuine pearls in a mall kiosk. We actually remember their work in the days, months, even years after reading it.
Your stories can be memorable, too. Whether they are investigative pieces, health and science reports, political profiles, or complex explainers, your most ambitious reporting and writing can be an absorbing read, too.
For more than three decades now, Poynter has been helping journalists understand how to turn pedestrian writing into great stories. Meet four journalists who experienced a Poynter writing seminar:
“Challenging, intense, invigorating, thrilling. It really renewed my commitment to journalism and applying craft and new techniques to make it fresh.”
Beth Fouhy, Associated Press
“Go there. Best seminar I’ve had.”
Torben Benner, Politiken
“It was invigorating for a mid-career journalist. It was exactly what I was looking for. It will help me grow. It will spur me to step back and study and learn more often.”
Pam Louwagie, Minneapolis Star Tribune
“Hold onto your hats and prepare to be wowed.”
Jay Rey, Buffalo News
Led by Pulitzer Prize winners Tom French and Jacqui Banaszynski and Poynter’s Butch Ward, The Secrets of Great Enterprise Writing is a seminar that can change the direction of your writing career. You’ll approach your reporting differently, understand the process that leads to excellent writing and produce work filled with memorable scenes, characters and dialogue.
Last Year’s SCHEDULE
You’ll learn to:
- Make complex reporting on subjects like business, science and health accessible to non-professionals
- Turn ambitious investigative projects into great “reads” that hold your audience from lead to kicker
- Infuse your daily reporting, on deadline, with memorable characters, vivid scenes and focused story lines
- Improve your interviewing skills to ask better questions — and get the answers you need
- Develop the heightened senses necessary for gathering the details, nuance and dialogue that distinguish the best narrative reporting and writing
Questions or need more information? Click here first: Seminar Application Information. If you can’t find what you need, e-mail seminars@poynter.org.
Who Will Benefit:
Faculty
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Writing Fellow
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Editing Fellow
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Senior Faculty
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Writer and Editor, Tampa Bay Times
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Staff Writer, Tampa Bay Times






