Room for Trust: Creating Space for Real Engagement (April 2017)
We are no longer accepting applications for this program.
Americans’ trust and confidence in the media is at an all-time low. Meanwhile, journalists’ need to build relationships and loyalty with the audience is more important than ever. How do you connect the two? In an intensive one-day, hands-on workshop, we’ll dive into case studies and best practices, identify lessons and create unique audience engagement approaches for your news organization. By focusing on three topic areas — transparency, listening and outreach — we’ll explore how to build trust and engagement with audiences in today’s political landscape.
Poynter adjunct Joy Mayer, Andrew DeVigal, chair in Journalism Innovation and Civic Engagement at University of Oregon’s SOJC-Portland, and Poynter digital innovation faculty Katie Hawkins-Gaar, will guide you through a mix of group discussions, presentations and hands-on activities that address many of the challenges and opportunities that journalists face when prioritizing audience engagement and political coverage. Bring an idea for an engagement project, and use the hands-on sessions to refine and build on that idea (or replace it with a new, better one!). You’ll leave with a strategy for bringing your idea to life, and you’ll have new colleagues and coaches to guide you during implementation.
During this day-long event we will tackle:
Transparency: Transparency is a buzzword in journalism, but are we on the same page about what it means? What do you hope your audience knows about you, and what can they easily find out? In this session, we’ll identify our terms and outline steps for improvement.
Listening and Moderating: Don’t be tone deaf in your media organization. Remember that lots of people are listening but not talking. What is the social etiquette? How can you listen better online and make time for it in-person?
Outreach: Who are you reaching? Who are you inviting to engage with you? Whose voices are you listening to as you plan coverage and host conversations? These questions are vital both to fight echo chambers and filter bubbles and also to grow our audience.
You can learn more and sign up for this program here.