Poynter 2017 Innovation Tour: Inside America’s Leading News Organizations
Join Poynter’s media business analyst Rick Edmonds for the third edition of Poynter’s annual innovation tour to Washington and New York from Oct. 15-20. Here’s what you’ll learn:
- How to find and monetize new digital audiences
- The opportunity in news for voice devices, virtual reality and artificial intelligence—plus what’s coming in 2018
- How to organize internally for innovation and get the pace right
- The latest outside-the-box products and revenue streams
- When and how to shift from free samples to a tight paywall
- What the best research says about/readers/users and their news preferences
This year, the tour will include stops at The Washington Post, USA Today Network, The New York Times and Associated Press. Digital stops include Google’s New York office, Quartz and top digital metric firm Chartbeat. We will also visit the Pew Research Center. We will be looking for the latest revenue-generating products at each stop and for innovation ideas adaptable to smaller journalistic enterprises.
Last November’s tour was a hit with participants from abroad and the U.S. Besides news company executives, academia and foundations were represented.
To allow for dialogue with news leaders, participation is capped at 12. We expect spots to fill early on a first-come, first-served basis—so enroll now and also receive a discounted early registration rate.
Click here to apply today. Seats are limited for this special program.
Here’s our schedule (with other stops to be added soon):
Washington D.C.┃Oct. 15-17, 2017
- Pew Research Center, with Amy Mitchell, Director of Journalism Research, Pew; and Tom Rosenstiel, Executive Director, American Press Institute
- The Washington Post, with Emilio Garcia-Ruiz, Managing Editor; Megan Chan, Director of Digital Operations
- USA Today Network, with Patty Michaelski, Senior Director of Digital Audience Development; Joanne Lipman, Editor-in-Chief and Chief Content Officer
New York City┃Oct. 18-20, 2017
- Google, with Daniel Sieberg, Global Head of Training & Development, Google News Lab
- The Associated Press, with Jim Kennedy, Senior Vice President Strategic Planning; Francesco Marconi, Strategy Manager;
- The New York Times, with Arthur Gregg Sulzberger, Deputy Publisher
Tuition price includes:
- Accommodations for five nights, Sunday through Friday
- Train transportation to second study tour destination (excludes arrival to first tour stop in Washington, D.C. and departure to home city at end of tour)
- Meals during the tour
- Ground transportation during the tour
What is not included:
- International and domestic flights to Washington, D.C., and from New York to home city
- Airport transfers and baggage fees
Registration for this exclusive event is $7,000. Our early-bird rate is $6,250 if you register by July 1. The final tour registration deadline is Sept. 18.
Click here to apply.
Who Will Benefit:
Media Business Analyst & Leader of News Transformation
Deputy Director, American Press Institute
Director of Digital Operations, The Washington Post
Managing Editor, Digital, The Washington Post
Deputy Publisher, The New York Times
Director, Journalism Research, Pew Research Center
Chief Content Officer, Gannett
Senior Director, Digital Audience Development, USA TODAY NETWORK