Poynter Producer Project (Spring 2017)
Making stories work involves more than just teases and live shots. This unique seminar will help you expand your expertise as a TV producer with new writing, storytelling, coaching and ethical decision-making skills.
We’re combining the best of online learning with in-person coaching and mentoring to help you tell stronger stories and make those tough calls on deadline.
In the online portion of this seminar, Poynter’s Al Tompkins will guide you through weekly readings, activities and live group discussions. You’ll also come to Poynter on April 7-9 for a weekend of in-person coaching and feedback.
Throughout this course, you’ll gain practical and creative ideas to share with your colleagues and a new energy to bring to your work.
We have broken the course into five parts. Here’s what we will cover:
Part 1 (Online, March 21): Finding focus, story shapes and optimizing your storytelling. This is vital to producers who also have to write leads and teases.
Part 2 (Online, March 28): Story motivators and visual storytelling: Producers must understand how to powerfully leverage the sometimes limited visuals they have available. They also shape the storytelling by coaching the reporters/MMJs/photojournalists to attach the stories to one of eight key motivators that will make the story more interesting to a wider audience. You will learn these motivators and how to use them to shape not just the stories but also teases and promotions.
Part 3 (At Poynter, April 7-9): When the producers come to Poynter for three days, they are in for an action-packed learning experience. In our three days we will focus on:
- What every producer needs to know about tease writing
- The power of active writing
- Making ethical decisions on deadline
- 360-degree feedback from their newsroom colleagues and bosses
- What great producers do to stand out from the pack
- The skills of online and social media writing
Part 4 (Online, April 18): Feedback on your teases. This is a two-hour session online where every producer will submit samples of their work and the group will give live feedback.
Part 5 (Online, April 25): Developing a career path, exploring ratings and uncovering new income opportunities. For many producers it is the first real look inside the business of their business.
This $1,099 seminar is just $499 thanks to the support of the Scripps Howard Foundation. And if you enroll before Jan. 15, you can save $50. Some of our members receive discounts on Poynter training. Not a member yet? Learn more about our Poynter Prepared Membership Program and find the plan that’s right for you. (Note that travel and hotel are not included in the seminar tuition.)
The application is available through Poynter News University.
Apply by our early-bird deadline of February 28 and you will pay just $449.
Apply after our early-bird deadline and the price is $499.
Questions? Email us at firstname.lastname@example.org.