Poynter Producer Project (PrdPrjct-14)
The Poynter Producer Project is timed to amp up your newscast producers with writing, storytelling, tease-writing and coaching skills just before the vitally important May sweeps period.
This unique seminar will help you expand your expertise as a TV producer with new writing, storytelling, coaching and ethical decision-making skills.
We’re combining the best of online learning with in-person coaching and mentoring to help you tell stronger stories and make those tough calls on deadline. Newsrooms tell us that this combination of online and in-person learning minimizes the strain on tightly staffed newsrooms and trims the cost of training significantly.
In the online seminar, Poynter’s Al Tompkins will guide you through weekly readings, activities and live group discussions. You’ll also come to Poynter for three days of in-person coaching and feedback.
Throughout this course, you’ll gain practical and creative ideas to share with your colleagues and a new energy to bring to your work.
We have broken the course into five parts. Here’s a quick breakdown of what we will cover:
Part 1: March 25 | Online Finding focus, story shapes and optimizing your storytelling
Part 2: April 1 | Online Story motivators and visual storytelling
Part 3: April 11-13 | Live at Poynter You will spend three days at Poynter in St. Petersburg, Florida, learning the skills of ethical decision-making, managing others and storytelling beyond TV including social media, mobile and online. You will get intensive feedback on your work from your newsroom using Poynter’s ViewPoynts tool and you will learn the vitally important skill of “critical thinking” that will help you take your journalism beyond obvious event-driven coverage. We will show you what makes some producers stand out above others. You will leave Poynter with a new energy and sense of purpose for your position
Part 4: April 22 | Online The Producer as Community Builder, covering race, diversity and the “under-covered” parts of your community
Part 5: April 29 | Online The Producer as New Leader: Developing a career path, exploring ratings and understanding your role in your station’s overall success
During each week of the online portion of the course, you’ll join live discussions every Tuesday, and Al will have office hours on Thursdays to discuss your work one-on-one. Can’t attend the live sessions? We’ll make replays available of all the live events.
Thanks to the support of the Scripps Foundation, tuition covers the online and in-person learning, plus a copy of Aim for the Heart: Write, Shoot, Report and Produce for TV and Multimedia. (Note that travel and hotel are not included in the seminar tuition.)