Florida Ethnic Media Conference (June 2017)
The challenges facing the news industry are particularly difficult for publications serving local African-American communities, given their smaller scale and orientation to print.
Building on other Poynter work locally and with the National Newspaper Publishers Association, together with several national experts, Poynter and the University of South Florida St. Petersburg are sponsoring a conference for Florida ethnic media. Apply now for this program by completing our Google form.
During this event, we will focus on sustainability strategies and offer practical help on building and modernizing a business model.
What Will You Learn?
- The basics of sustainability: digital transformation, revenue essentials and opportunities
- The role of ethnic media in a digital world
- Social media tools and metrics
- How to leverage university partnerships for ethnic media
The conference is free to accepted participants with one night of hotel expenses for those coming from a distance. We encourage applications from more than one person in your organization. To apply now, go here.
Here’s Our Schedule
Thursday, June 8
5:30 p.m. Introductions. Rick Edmonds and Kelly McBride, The Poynter Institute
5:45 p.m. Who We Are and Why We Are Here. Participants and guests.
6:30-7:30 p.m. Opening Reception
Friday, June 9
9 a.m. Welcome. Tim Franklin, President, The Poynter Institute; Helen Levine, Regional Vice Chancellor, University of South Florida St. Petersburg; Florida State Sen. Darryl Rouson
9:20 a.m. The Poynter-Weekly Challenger Project: What We’ve Learned So Far. Rick Edmonds, The Poynter Institute; Lyn Johnson, Publisher and Editor, The Weekly Challenger; Jessi Navarro, The Poynter Institute; Goliath Davis, University of South Florida St. Petersburg
10 a.m. The Basics of Sustainability. Rick Edmonds, The Poynter Institute
10:45 a.m. The Role of Ethnic Media in a Digital World. Bill Celis, Associate Dean for Diversity, Inclusion and Strategic Initiatives, University of Southern California, Annenberg School for Communication and Journalism
Noon. Lunch. Keeping Communities Informed and Engaged. Sen. Darryl Rouson and Black Legislative Caucus; moderator, Ernest Hooper, Tampa Bay Times.
1:15 p.m. Steps to Sustainability: A Case Study. Kelly McBride, The Poynter Institute; Janis Ware, Publisher, The Atlanta Voice
2:15 p.m. University Partnerships: Identifying and Using Student Contributors. Bernardo Motta, University of South Florida St. Petersburg and students
3:15 p.m. Tools You Need to Use. Ren LaForme, The Poynter Institute
4 p.m. Starting Your Transformation. Kelly McBride, The Poynter Institute
4:45 p.m. Final thoughts. Rick Edmonds, The Poynter Institute
Please email us at firstname.lastname@example.org
Media Business Analyst & Leader of News Transformation
Vice President, The Poynter Institute
Publisher, The Atlanta Voice
Associate Dean for Diversity, Inclusion and Strategic Initiatives; Associate Professor; USC