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This hands-on, project-based course will help you develop web publishing skills from the ground up – no prior programming experience necessary.
As the practice of journalism has evolved dramatically, the language we use to describe our ethical values has remained static. Until now. Learn the new ethics of journalism for the 21st Century
Explore strategies to build or modify your website for mobile use and find a process that works for you.
Learn the basics of web analytics. Get insight to where users go and how long they spend on your site.
Get an analysis of key trends facing print, broadcast and online from the State of the News Media 2011 report .
Learn about testing techniques for engaging online audiences and the results of four projects on how this can be done.
Learn how to gauge the impact of your organization’s social media efforts.
Learn the most reliable tools for writing short – across media platforms – and well.
Ideas that educators of all levels can use to drive digital into the classroom.
Don’t let text, pictures and audio compete for the viewer’s attention. Learn how words and images can work together to engage your audience.