Institute Strategy

Kelly McBride

Vice President of Academic Programs

Contact Information

Phone: 727-553-4340

Kelly McBride is a writer, teacher and one of the country’s leading voices when it comes to media ethics. She has been on the faculty of The Poynter Institute since 2002 and is now its Vice President of Academic Programs.

The world’s largest newsrooms, including The New York Times, The Washington Post, CNN, NPR and the BBC, frequently seek her advice for internal decisions and quote her expertise in their stories. Until recently, she ran the Ethics Department and the Reporting, Writing and Editing Department at Poynter.

Jessi Navarro

Director of Business & Finance

Contact Information

United States
Phone: 727-553-4338

Jessica “Jessi” Navarro is the Poynter Institute’s Director of Business and Finance. In this role, she oversees the day-to-day work of Poynter’s business and operations departments, specifically Special Projects, Finance, Human Resources, Information Technology, Customer Service and Facilities.

Jessi has deep experience in both finance and the Tampa Bay media industry. She worked for the Tampa Tribune and, first as a business/financial analyst at the Tribune and then as Controller of TBO, focusing on innovation and process improvement.

Seth Liss

Editor of Poynter Online

Contact Information

United States
Phone: 727-821-9494

Elisa Jackson

Executive Director of The Poynter Foundation

Contact Information

United States
Phone: 727-553-4676

Elisa Jackson is the Executive Director of the Poynter Foundation. Elisa brings more than 13 years of fundraising, alumni relations and development experience to the Foundation. In her new position, she will build the Foundation’s infrastructure, focus on major gifts, promote Poyner’s programs and build an alumni and community network. She previously worked at Poynter as the Director of Development and at the University of South Florida as Assistant Director of development, where she handled fundraising.

Butch Ward

Senior Faculty

Contact Information

Phone: 727-553-4218

Butch Ward is senior faculty and former Managing Director at The Poynter Institute, where he teaches leadership, editing, reporting and writing.

Vicki Krueger

Director of Interactive Learning

Contact Information

Phone: 727-553-4316

Vicki Krueger is manager at Poynter’s News University. She has spent more than 20 years as a copy editor at newspapers and other publications and is the author of Cleaning Your Copy – a self-directed module that consistently is ranked as one of the most popular at Poynter’s News University.

She has helped produce “Best Newspaper Writing,” the annual collection of the ASNE Distinguished Writing Award winners and finalists, as well as other Poynter publications.