Through the Eyes of News Readers
You’re challenged with grabbing and maintaining readers’ attention. Do readers follow teasers? How deeply are they reading into the text? In what order do they look at photos, headlines, graphics and info boxes? And how do each of these vary from print to online?
“EyeTracking the News” isn’t guesswork. The book reports on a carefully crafted, rigorous study of what attracts attention and what doesn’t — online and in print. Some of the results reaffirm earlier studies and some are surprising.