Through the Eyes of News Readers

You’re challenged with grabbing and maintaining readers’ attention. Do readers follow teasers? How deeply are they reading into the text? In what order do they look at photos, headlines, graphics and info boxes? And how do each of these vary from print to online?

“EyeTracking the News” isn’t guesswork. The book reports on a carefully crafted, rigorous study of what attracts attention and what doesn’t — online and in print. Some of the results reaffirm earlier studies and some are surprising. This book is a tool to help you better understand your readers’ behavior.

About the research

EyeTrack07 represents Poynter’s largest and most comprehensive research study to date. More than 600 people from 18 to 60 years old participated in the study, which was designed with input from editors and designers around the world.

The study included two tabloid newspapers, two broadsheet newspapers and two newspaper Web sites in four U.S. cities, and followed readers’ eyes as they viewed more than 300 specific elements, including captions, headlines, graphics, briefs and much more.

The Poynter EyeTrack07 research was directed by Sara Quinn, Poynter visual journalism faculty member and well-known designer and educator Dr. Pegie Stark Adam. International newspaper designer Dr. Mario Garcia consulted on the project.

Order now!

“EyeTracking the News” will influence the way newsrooms edit and present print and online news. Order your copy today.