Wendy Wallace

Director of Advancement

Contact Information

Phone: 727-553-4311

Wendy Wallace leads Poynter’s development and marketing work. She is the institute’s primary contact with foundations that support Poynter with grants, and the staff who lead Poynter’s fund-raising and marketing communications efforts are on her team.

Wendy first worked for Poynter as the high school program director in 2004, organizing workshops for high school students and teaching at high school journalism conventions across the country. Because of her marketing and business background, she began assisting with Poynter’s development work a few years later and now manages a grants portfolio of about $1-million/year. She helped launch a journalism entrepreneurship program at Poynter in 2010.

She became Poynter’s first Director of Advancement in 2017, bringing together the marketing and development teams to know and serve Poynter’s audiences and to create opportunities for people to support the institute. She serves on Poynter’s Senior Leadership Team.

Wendy was editor of her high school and college newspapers and interned during her college summers at The Washington Post, Milwaukee Journal and St. Petersburg Times (now Tampa Bay Times). She graduated from Indiana University - Bloomington with bachelor’s degrees in journalism and business (her business degree is in decision sciences and operations & systems management), then stayed one more year to finish an MBA in marketing. She came to St. Petersburg, Fla., to work as a reporter for the then- St. Petersburg Times in 1986. At the Times, she covered general assignment, police, schools and business, then worked in circulation marketing, finance and eventually as marketing director, responsible for creative services, research and event marketing for the newspaper. After her second son was both, she returned to the newsroom as a copy editor before taking the position down the street at Poynter.

She is a Certified Journalism Educator from the Journalism Education Association and won that group’s 2015 Friend of Scholastic Journalism Award. She serves on the advisory committee for the Journeys in Journalism program for the Pinellas County Schools and for the Center for Scholastic Journalism at Kent State University.


Wendy is the author of this white paper sharing the conclusions of the national news literacy summit she organized in 2014 for the Robert R. McCormick Foundation. The convening gathered more than 100 leaders in education, research and academia, journalism, media technology and 21st-century learning to discuss strategies for ensuring that young people learn tools and strategies to be informed citizens and voters.