Wendy Wallace

Director of Advancement

Contact Information

Phone: 727-553-4311

Wendy Wallace oversees Poynter’s grants and assists with other advancement work for the Poynter Foundation and is a member of the Poynter faculty.

She was editor of her high school and college newspapers and interned during her college summers at The Washington Post, Milwaukee Journal and St. Petersburg Times (now Tampa Bay Times). After graduating with bachelor’s degrees in journalism and operations and systems management and an MBA in marketing from Indiana University, she came to work as a reporter for the Times in 1986. At the Times, she covered general assignment, police, schools and business, then worked in circulation marketing, finance and eventually as internal services director, a position similar to marketing director, responsible for creative services, research and event marketing for the newspaper.

Wendy became the high school program director at Poynter in 2004, organizing workshops for high school students and teaching at high school journalism conventions across the country. Because of her marketing and business background, she began assisting with Poynter’s development work a few years later and now manages a grants portfolio of about $750,000/year. She also helped launch Poynter’s revitalized journalism entrepreneurship program in 2010.

She earned Certified Journalism Educator teaching certification from the Journalism Education Association in 2010. Wendy is past president of the Indiana University Journalism Alumni Board, served on the advisory committee for the Journeys in Journalism program for the Pinellas County Schools and is on the advisory board for the Center for Scholastic Journalism at Kent State University.


Wendy is the author of this white paper sharing the conclusions of the national news literacy summit she organized in 2014 for the Robert R. McCormick Foundation. The convening gathered more than 100 leaders in education, research and academia, journalism, media technology and 21st-century learning to discuss strategies for ensuring that young people learn tools and strategies to be informed citizens and voters.