Vicky leads Audience Development for PR Newswire, a UBM company. Her focus is to increase the visibility of PR Newswire’s customer content, and is responsible for growing the use of the company’s industry-leading distribution networks and platforms, including PR Newswire for Journalists, for Bloggers, ProfNet, and ProfNet Connect.

Vicky also manages various social media properties and strategies for PR Newswire and is the voice and team leader behind the award winning @PRNewswire on Twitter. Vicky is fascinated by and regularly speaks and writes about how PR and marketing professionals are adapting to and leveraging the digital social layer that is quickly blanketing human existence.