Rick Edmonds

Media Business Analyst & Leader of News Transformation

Contact Information

Phone: 727-553-4298

Rick Edmonds is media business analyst for The Poynter Institute, where he has researched and written for the last 10 years. Since December 2007, his commentary on the industry has appeared in The Biz Blog on Poynter.org. He has also been co-author of the newspaper chapter in all seven editions of the Project for Excellence in Journalism’s State of the News Media reports, 2004 through 2010.

Edmonds is frequently quoted for news stories on newspaper economic issues and new business models, including articles in The New York Times and numerous NPR reports. At Poynter he has helped coordinate conferences on emerging nonprofit news alternatives, the future of advertising and developing user-generated content.

Edmonds has presented his work three times at annual meetings of the American Society of News Editors and to international groups in Paris, Norway, Chile, Madrid, and Vienna. Edmonds spent 11 years with the St. Petersburg Times organization in various editor and publisher roles, including two years as managing editor of the paper’s Tampa edition. Earlier in his career he was James Reston’s assistant at The New York Times and a reporter at The Philadelphia Inquirer, where he was a finalist for the Pulitzer Prize in national reporting in 1982. He earned a B.A. from Harvard College in 1969. His wife, Marianne, is a municipal finance advisor; they have two daughters.

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