Rick Edmonds

Media Business Analyst & Leader of News Transformation

Contact Information

Phone: 727-553-4298

Rick Edmonds is media business analyst for The Poynter Institute, where he has researched and written for the last 15 years. His commentary on the industry appears regularly on Poynter Online. He was co-author of the newspaper chapter in 10 editions of the Pew Research Center’s State of the News Media reports, 2004 through 2013.

Edmonds is frequently quoted for news stories on newspaper economic issues and new business models, including articles in The New York Times, Washington Post and numerous NPR reports. At Poynter he has helped coordinate conferences on emerging nonprofit news alternatives, the future of advertising and developing user-generated content.

Edmonds has presented his work at annual meetings of the American Society of News Editors and the Newspaper Association of America and to international groups in Paris, Norway, Chile, Madrid, and Vienna. Edmonds spent 11 years with the St. Petersburg Times organization in various editor and publisher roles, including two years as managing editor of the paper’s Tampa edition. Earlier in his career he was James Reston’s assistant at The New York Times and a reporter at The Philadelphia Inquirer, where he was a finalist for the Pulitzer Prize in national reporting in 1982. He earned a B.A. from Harvard College in 1969. His wife, Marianne, is a municipal finance advisor; they have two daughters.

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