Kelly McBride is a writer, teacher and one of the country’s leading voices when it comes to media ethics. She has been on the faculty of The Poynter Institute since 2002 and is now its Vice President of Academic Programs.
The world’s largest newsrooms, including The New York Times, The Washington Post, CNN, NPR and the BBC, frequently seek her advice for internal decisions and quote her expertise in their stories. Until recently, she ran the Ethics Department and the Reporting, Writing and Editing Department at Poynter. Kelly is also the director of Poynter’s Sense-Making Project, a Ford Foundation initiative examining the transformation of journalism from a profession for a few to a civic obligation of many, the values of the Fifth Estate and the effects of technology on democracy. Kelly was the lead writer on ESPN’s Poynter Review Project.
She is the co-editor, along with Tom Rosenstiel, of a book: The New Ethics of Journalism: Principles for the 21st Century, which features essays by 14 thought leaders and practitioners, as well as a new code of ethics for journalists and people who care about journalism.