Gilbert is an assistant professor teaching media product design. He uses a human centered design process in addition to usability techniques to create innovative media products or improve existing ones, such as tablet/smartphone apps, web-based tools and other news media. Gilbert applies usability testing and ethnography study of users to ensure successful news consumption, creation and distribution experiences. He also teaches interactive storytelling, web and print design tools and techniques.
Gilbert is also active in the Society of News Design serving as a faculty advisor for the Northwestern Chapter, working on the annual print and digital competitions and doing training. He writes regularly for Poynter Online and is the head of the Association for Education in Journalism and Mass Communication’s Visual Communications Division.
Before coming to Medill in the fall of 2008, Gilbert led The Poynter Institute in rethinking and redesigning its industry leading website, Poynter Online. He helped the Institute re-segment its web properties, which added new tools and user-friendly navigation. He also served as the Poynter Institute’s design editor for online/marketing. Gilbert also worked as sports design director for the St. Petersburg Times (‘04-‘06) and art director of The News-Press in Fort Myers, Florida (‘01-‘04), helping to redesign both newspapers while there. Previously he worked as a user interaction designer for BrassRing, an online human resources provider, and as a graphic designer for Viant, an Internet consultancy. He interned as a newspaper designer at the The Austin American-Statesman, Portland Oregonian and South Florida Sun-Sentinel. In 2000, Gilbert graduated from Medill with Bachelor’s and Master’s degrees in Journalism. Full bio here.