David Nordfors is the president of IIIJ - The International Institute of Innovation Journalism and Communication. He coined the concepts of Innovation Journalism and Attention Work. He is an adjunct professor at IDC Herzliya in Israel, and a visiting professor at the Tecnologico de Monterrey, Mexico, as well as at the Deutsche Welle Akademie, Germany. He is advisor to the executive director of the Israel Academy of Sciences and Humanities. He was the founding executive director of Stanford’s Center for Innovation and Communication (7yrs), set up a network of researchers, journalists, newsrooms, innovation agencies and foundations worldwide and chaired a yearly global conference hosting >200 international participants. Nordfors served on the World Economic Forum Global Agenda Councils on the Future of Journalism and Media. He was one of the World Economic Forum Innovation 100, and is a discussion leader at WEF summits. He has a Ph.D. in Quantum Molecular Physics from Uppsala, Sweden, were he was appointed doctoral student by Prof Kai Siegbahn, Nobel Laureate in Physics. As editor of a Swedish computer magazine he initiated and co-chaired the first parliamentary symposium on the Internet. As Director for research funding at Sweden’s Knowledge Foundation, he managed a 300-million-Euro endowment, granting €40m Euro to >100 innovation projects in collaboration between universities and industry. He was the first funder to offer creative arts colleges to head research in collaboration with industry. He issued the call for the first course on Internet-enabled journalism at a Swedish J-school. He underwrote the first popular IT-show on public TV, reaching >10% of all Swedes. He founded Sweden’s largest newsletter on IT in learning, read by two thirds of all school professionals.