The Poynter Digital Design Challenge (2017)

Friday, January 27, 2017 - 9:30am-4:00pm

A Project to Create New Visual Models for Digital News Publications
Sponsored by William R. Hearst III

Can better design create a better user experience that engages readers and drives revenue? Join us in January as we hear from the designers who are developing new models for information display. They will be presenting design concepts based on our initial workshop in October. (You can watch the video replays here.)

The designers will explore:

  • An online news experience that is branded, authoritative and, above all, readable
  • How publishers can affordably create immersive VR stories, using live examples by content creators with a walk-through of the interface and practical examples from a team that is telling great stories with limited funding
  • A hyperpersonalized news feed model (which can become a fully dedicated VR news experience) that will allow the user to control and adjust advertising and news content
  • How a local media operation can rebrand as an “informational operating system” for a city, with different types of products that are not necessarily bundled into a newspaper or traditional news site setting
  • How publishers can create modern news, entertainment, shopping and community engagement experiences and reinvent their relationship with their audience

Roger Black, the project’s director, describes the Design Challenge in this video:

Poynter Challenge designers are:

This groundbreaking four-month project is under the direction of Roger Black. You can see project updates at

Date: Friday, Jan. 27
Time: 9:30 a.m. - 4 p.m.
Location: The Poynter Institute
Cost: $50

Thanks to the support of William R. Hearst III, lunch is included.
Please note: Seating is limited.

Questions? Contact us at